Local Search Engine Optimization is a technique to optimize websites on the search engines for location based keywords. For instance, if you search “music classes nyc” on Google, first three results on SERP (Search Engine Result Pages) would be local music classes sites in New York. This present a fantastic opportunity for small local businesses to drive traffic to their website using Local SEO techniques. To improve your ranking in local SERP, you need to prioritize following strategies:
On-Page Optimization of the Website
On-Page optimization is crucial for Malaysia local SEO rank of your site. The on-page signals such as name, contact address and phone number play a significant role in determining local SEO rank of a website. Moreover, like generic SEO, domain authority and backlinks also play a crucial role in determining local SEO rank of a site.
To begin with, you must have a correct contact address, zip code, phone number mentioned on the contact page. Optimize title and meta tags with relevant keywords and location. Use Google Map and Geotags on your contact details page. Geotags helps search engines find your place. There are several online tools using which you can generate Geotags for your location.
List your Business On Google
List your business on Google Places and verify the listing. Visit Google Business page and claim your business. Add your address and contact details. Google will send you a verification code. Use the code to verify your business on Google Places. It may take 1-3 weeks to verify your business on Google Places.
Once verified, add work hours and an engaging description of your business. Make sure that your business is listed in the right category otherwise the website will be ranked for wrong keywords.
Ask your customers to review your business on Google places and elsewhere. The online reviews matter a lot in local SEO rankings. Create a business profile on online reviews sites such as Yelp, TrustPilot, etc. Get these profile rated and reviewed by your customers. A large number of reviews would help your company rank better on Google. Also, request your clients to upvote some of the other reviews they like. The most upvoted or downvoted reviews are displayed in search results as helpful reviews. Moreover, if a user is searching for your brand name on Google, they will see a comprehensive results on the search engine. Google displays overall ratings, most helpful reviews along with images and contact details on the right portion of the SERP.
Consider improving online ratings and reviews of your business as one of the most critical off-page SEO strategies to improve local SEO rankings.
Create Separate Pages for each location
Companies with a presence in multiple locations usually face a challenge in optimizing their website for all places on Google. You can overcome these difficulties by optimizing your website for each location. Add all places of your business in Google Business listings. Make sure that you enter correct address, phone number and zip code for each location and complete the verification process. It is also advisable to dedicate a separate page on your site for each location. For example, you can use WordPress multisite capabilities to build separate sub-domain for each location of your business. Develop sufficient content and follow all local SEO strategies for each location. It may sound a lot of work initially, but it is worth putting the efforts.
Optimize your social media pages
Optimize your social media page with the same address and contact details that you have mentioned on the website. While making an online profile for your business, make sure that you provide the same address and contact information as given on your site. Also, submit your website to local directories and community pages.
Optimize social media profiles and Google business listings for the desired keywords. Make sure that you use the location in the keyword to reinforce the idea that you are optimizing the site for local SEO. Alternately you can also consult social media agency Malaysia for more info.
Local SEO is an excellent marketing technique for businesses which sell their product and services in a particular location. It is a lifeline for neighborhood shops and businesses. While optimizing SEO for your website, make sure that you generate enough content for local areas. Without content, the ranking will not be sustainable for long. Moreover, evergreen localized content is the best thing that you can do to achieve a stable SEO ranking as well to acquire more organic traffic over time.